Air conditioning & heating
Poland- Ad budget
- PLN 8,000/ mo.
- Average cost per lead
- PLN 97
- Result after 90 days
- 247 leads
- Channels
- Google Search + Performance Max
- Campaign goal
- Leads for air conditioning and heating system installations.
Google Ads · Launch and management
We turn Google searches into customers.
Google Ads management for companies that want measurable growth, more leads and more sales.
- Transparent pricing
- No hidden fees
- Your Google Ads account stays yours
- 01SEARCH
- 02CLICK
- 03LEAD
- 04SALE
Clicks are not the goal. Customers are.
In both cases we start the same way: we check the potential, the economics and whether Google Ads makes sense for your business.
- 01
Paying for clicks but not getting customers?
- 02
Not sure which campaigns actually work?
- 03
Budget disappears without a clear result?
- 04
Reports you can't turn into business decisions?
PlanB was built to make this simple.
Results from campaigns we manage
Anonymized data from real Google Ads accounts of our clients. Results after 90 days of campaign management.
Every business has different economics and different search potential. We match the budget to the market and the business goal — not the other way around.
First we check the potential. Only then do we recommend a budget and campaign structure.
Data comes from client ad accounts and is presented anonymously. Results depend on the industry, competition, budget and offer — they are not a guarantee of identical outcomes.
Google Ads without the chaos.
- 01
ANALYZE
Understand the business, customers and competition.
- 02
BUILD
Create campaign structure and analytics.
- 03
LAUNCH
Launch campaigns.
- 04
OPTIMIZE
Analyze data and improve results.
- 05
SCALE
Increase investment in what works.
Why PlanB
Google Ads without losing control of your account and budget.
Your account. Your data. Flat fee. Decisions based on results.
- Your account.
- Your data.
- No percentage of ad spend.
Transparent pricing
You know exactly what PlanB management costs.
Client-owned account
The Google Ads account belongs to your business.
No percentage of ad spend
Our fee does not automatically grow with your media budget.
Data-driven decisions
Campaign decisions are based on measurable results.
Clear reporting
Reports focus on business-relevant metrics.
Direct communication
No unnecessary corporate bureaucracy.
Everything an effective campaign needs.
We choose channels only after analysing your business, demand and budget. We don't launch everything just because Google allows it.
Google Search Ads
Reach customers who are actively looking for your service.
Performance Max
Use Google's inventory and automation for conversion growth.
Remarketing
Reconnect with users who already interacted with your business.
Google Shopping
Product campaigns for e-commerce.
Conversion tracking
Track forms, phone calls, purchases and other key actions.
Analytics
GA4 and Google Tag Manager, implemented properly.
Transparent pricing
One management fee. No percentage of your advertising budget.
Not sure which package fits?
How much do you plan to invest in Google advertising per month?
START
For small and local businesses
PLN 1,290/month
First month incl. launch: PLN 1,790
Includes analysis, strategy, campaign setup, tracking and launch.
From month 2: PLN 1,290/month
Google Ads budget: up to PLN 5,000/month
- Google Search
- Up to 3 active campaigns
- Keyword research
- Ads and assets
- Conversion tracking
- Basic GA4 / GTM
- Regular optimisation
- Monthly report
MOST POPULAR
GROWTH
For businesses ready to grow consistently with Google Ads
PLN 1,800/month
First month incl. full launch: PLN 2,490
Includes analysis, strategy, campaign setup, tracking and launch.
From month 2: PLN 1,800/month
Google Ads budget: up to PLN 20,000/month
- Google Search + Performance Max
- Remarketing
- Up to 7 active campaigns
- Full conversion tracking
- GA4 + Google Tag Manager
- Continuous budget optimisation
- A/B testing
- Landing page recommendations
- 1 strategy call / month
SCALE
For businesses scaling sales and e-commerce
PLN 2,790/month
First month incl. launch: PLN 3,490
Includes analysis, strategy, campaign setup, tracking and launch.
From month 2: PLN 2,790/month
Google Ads budget: up to PLN 50,000/month
- Google Search + Performance Max
- Remarketing + Display
- Google Shopping
- Up to 15 active campaigns
- Advanced conversion tracking
- Extended A/B testing
- Scaling strategy
- CRO recommendations
- 2 strategy calls / month
Spending more than PLN 50,000 per month?
Talk to us about a custom Enterprise package.
- · Media budget PLN 50,000+/month
- · Multiple markets
- · Complex e-commerce
- · Large account structures
- · Multiple products or business units
Individual pricing
The Google Ads media budget is paid separately by the client directly to Google.
Why does the first month cost more?
- Analysis
- Strategy
- Campaign setup
- Conversion tracking
- Ads
- Launch
- First month of optimization
From month two, only the recurring management fee applies.
What packages do not include
- — Google advertising budget
- — Website development
- — Landing page development
- — Full banner production
- — Video production
- — CRM implementation
- — Third-party paid call tracking
- — Advanced server-side analytics
- — Complex custom integrations
Check your campaign potential.
Leave your name, phone and e-mail — it takes 30 seconds.
No commitment. We’ll first check whether Google Ads makes sense for your business.
After you send the form we review your answers and get back to you within 1 business day.
You work with a real company. The ad account and data always stay your property.
Frequently asked questions
Your customers are already searching on Google.
The question is — do they find your business, or your competition?
