PlanB Marketing

Google Ads · PlanB

We turn Google searches into customers.

Google Ads management for companies that want measurable growth, more leads and more sales.

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  • Transparent pricing
  • No hidden fees
  • Your Google Ads account stays yours
  1. 01
    SEARCH
  2. 02
    CLICK
  3. 03
    LEAD
  4. 04
    SALE

Built around the Google ecosystem

  • Google Ads
  • Google Analytics 4
  • Google Tag Manager
  • Performance Max

All campaigns run on the client's own Google Ads account.

Clicks are not the goal. Customers are.

  • 01

    Paying for clicks but not getting customers?

  • 02

    Not sure which campaigns actually work?

  • 03

    Budget disappears without a clear result?

  • 04

    Reports you can't turn into business decisions?

PlanB was built to make this simple.

Google Ads without the chaos.

  1. 01

    ANALYZE

    Understand the business, customers and competition.

  2. 02

    BUILD

    Create campaign structure and analytics.

  3. 03

    LAUNCH

    Launch campaigns.

  4. 04

    OPTIMIZE

    Analyze data and improve results.

  5. 05

    SCALE

    Increase investment in what works.

Everything an effective campaign needs.

  • Google Search Ads

    Reach customers who are actively looking for your service.

  • Performance Max

    Use Google's inventory and automation for conversion growth.

  • Remarketing

    Reconnect with users who already interacted with your business.

  • Google Shopping

    Product campaigns for e-commerce.

  • Conversion tracking

    Track forms, phone calls, purchases and other key actions.

  • Analytics

    GA4 and Google Tag Manager, implemented properly.

Why PlanB

  • Transparent pricing

    You know exactly what PlanB management costs.

  • Client-owned account

    The Google Ads account belongs to your business.

  • No percentage of ad spend

    Our fee does not automatically grow with your media budget.

  • Data-driven decisions

    Campaign decisions are based on measurable results.

  • Clear reporting

    Reports focus on business-relevant metrics.

  • Direct communication

    No unnecessary corporate bureaucracy.

Your advertising. Your account. Your data.

Full control over your advertising stays on your side.

  • YOUR GOOGLE ADS ACCOUNT

    The ad account always belongs to your company. You keep full access and control.

  • TRANSPARENT BUDGET

    You pay the advertising budget directly to Google. PlanB takes no percentage of ad spend.

  • FULL TRACKING

    We measure what matters to the business — enquiries, calls and sales.

Transparent pricing

One management fee. No percentage of your advertising budget.

Not sure which package fits?

How much do you plan to invest in Google advertising per month?

START

For small and local businesses

PLN 1,290/month

First month incl. launch: PLN 1,790

Google Ads budget: up to PLN 5,000/month

  • Google Search
  • Up to 3 active campaigns
  • Keyword research
  • Ads and assets
  • Conversion tracking
  • Basic GA4 / GTM
  • Regular optimisation
  • Monthly report
MOST POPULAR

GROWTH

For businesses ready to grow consistently with Google Ads

PLN 1,800/month

First month incl. full launch: PLN 2,490

Google Ads budget: up to PLN 20,000/month

  • Google Search + Performance Max
  • Remarketing
  • Up to 7 active campaigns
  • Full conversion tracking
  • GA4 + Google Tag Manager
  • Continuous budget optimisation
  • A/B testing
  • Landing page recommendations
  • 1 strategy call / month

SCALE

For businesses scaling sales and e-commerce

PLN 2,790/month

First month incl. launch: PLN 3,490

Google Ads budget: up to PLN 50,000/month

  • Google Search + Performance Max
  • Remarketing + Display
  • Google Shopping
  • Up to 15 active campaigns
  • Advanced conversion tracking
  • Extended A/B testing
  • Scaling strategy
  • CRO recommendations
  • 2 strategy calls / month

Spending more than PLN 50,000 per month?

Talk to us about a custom Enterprise package.

  • · Media budget PLN 50,000+/month
  • · Multiple markets
  • · Complex e-commerce
  • · Large account structures
  • · Multiple products or business units

Individual pricing

The Google Ads media budget is paid separately by the client directly to Google.

Why does the first month cost more?

  • Analysis
  • Strategy
  • Campaign setup
  • Conversion tracking
  • Ads
  • Launch
  • First month of optimization

From month two, only the recurring management fee applies.

What packages do not include

  • — Google advertising budget
  • — Website development
  • — Landing page development
  • — Full banner production
  • — Video production
  • — CRM implementation
  • — Third-party paid call tracking
  • — Advanced server-side analytics
  • — Complex custom integrations

Check your campaign potential.

Answer a few questions. It takes ~45 seconds.

No commitment. We’ll first check whether Google Ads makes sense for your business.

Step 1 of 6

What do you want to advertise?

Frequently asked questions

Your customers are already searching on Google.

The question is — do they find your business, or your competition?

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