PlanB Marketing

Transparent pricing

One management fee. No percentage of your advertising budget.

Your advertising. Your account. Your data.

Full control over your advertising stays on your side.

  • YOUR GOOGLE ADS ACCOUNT

    The ad account always belongs to your company. You keep full access and control.

  • TRANSPARENT BUDGET

    You pay the advertising budget directly to Google. PlanB takes no percentage of ad spend.

  • FULL TRACKING

    We measure what matters to the business — enquiries, calls and sales.

Not sure which package fits?

How much do you plan to invest in Google advertising per month?

START

For small and local businesses

PLN 1,290/month

First month incl. launch: PLN 1,790

Google Ads budget: up to PLN 5,000/month

  • Google Search
  • Up to 3 active campaigns
  • Keyword research
  • Ads and assets
  • Conversion tracking
  • Basic GA4 / GTM
  • Regular optimisation
  • Monthly report
MOST POPULAR

GROWTH

For businesses ready to grow consistently with Google Ads

PLN 1,800/month

First month incl. full launch: PLN 2,490

Google Ads budget: up to PLN 20,000/month

  • Google Search + Performance Max
  • Remarketing
  • Up to 7 active campaigns
  • Full conversion tracking
  • GA4 + Google Tag Manager
  • Continuous budget optimisation
  • A/B testing
  • Landing page recommendations
  • 1 strategy call / month

SCALE

For businesses scaling sales and e-commerce

PLN 2,790/month

First month incl. launch: PLN 3,490

Google Ads budget: up to PLN 50,000/month

  • Google Search + Performance Max
  • Remarketing + Display
  • Google Shopping
  • Up to 15 active campaigns
  • Advanced conversion tracking
  • Extended A/B testing
  • Scaling strategy
  • CRO recommendations
  • 2 strategy calls / month

Spending more than PLN 50,000 per month?

Talk to us about a custom Enterprise package.

  • · Media budget PLN 50,000+/month
  • · Multiple markets
  • · Complex e-commerce
  • · Large account structures
  • · Multiple products or business units

Individual pricing

The Google Ads media budget is paid separately by the client directly to Google.

Why does the first month cost more?

  • Analysis
  • Strategy
  • Campaign setup
  • Conversion tracking
  • Ads
  • Launch
  • First month of optimization

From month two, only the recurring management fee applies.

What packages do not include

  • — Google advertising budget
  • — Website development
  • — Landing page development
  • — Full banner production
  • — Video production
  • — CRM implementation
  • — Third-party paid call tracking
  • — Advanced server-side analytics
  • — Complex custom integrations

Check your campaign potential.

Answer a few questions. It takes ~45 seconds.

No commitment. We’ll first check whether Google Ads makes sense for your business.

Step 1 of 6

What do you want to advertise?

Frequently asked questions

Your customers are already searching on Google.

The question is — do they find your business, or your competition?

View pricing